How did you attract/address your audience?

The way that I attracted my target audience was through the style of fonts and the colours used. The type of font appeals to the younger audience as it is more feminine than the other fonts. Also the colour that I used for the title is girly. I gave the title an outer glow, the colour I used for this was purple as it goes with the rest of my front cover. The use of images will make them want to read my magazine this is because the images are of people who are solo singers or part of a band, they are also famous. The reason for this is because the images that I used are the same age as the readers or maybe a year older. Throughout my magazine I have used the same colour and font. This makes the magazine look professional and shows that it has a consistent house style. I followed the style of other professional media products by using the conventions of giving the buyer a free poster. These are seen on many magazines, I know this because they are usually along the bottom of the magazine saying that if they purchase this magazine they will receive a free single or album.

For each of the four pages I have used similar images, these also include the same person in them. The reason for this is because the articles inside the magazine are about who is in the image.

The use of psychographics helps to attract the audience as you know exactly who your audience is. This is really helpful as you will know what type of images to use, it’s also helpful as to know what their music type is. I will also know what to write the articles about as I know what the audience like to read into. So my articles will be about why they have left the band, may also include about break ups, why they happened. These sorts of things are private in the celebrities lives and I know that this is what my target audience will want to read about.

The positioning of the images and the text is important as well. The reason for this is because you want the main story of your magazine to be the sell point, therefore it will take up most of your front cover so that the audience will see it first. Then the sub stories will be placed along the side or at the bottom of my magazine. I didn’t want to have too much text on my front cover as this would put off the target audience off from buying the magazine. But in my index page I have balanced out the use of images and text. Then in the double page spread it contained much more text and just one image, the reason for this is because the page was an article. So I could address the audience, in my article I used personal pronouns such as ‘you’ so the reader feels involved.