What kind of media institution might distribute your media product and why?

The institution that would distribute my music magazine would be the same as the one for, ‘we love pop’ magazine. There are many reasons for this. Firstly, both of these magazines will have similar target audience meaning that the size of the font will be similar, where images and text are placed will also be similar. ‘we love pop’ is also a well known music magazine and will sell well due to the articles that are included and what celebrities the magazine talks about. Therefore, if they were to distribute my magazine there is a chance that it would become a highly popular magazine. The articles are similar to magazines distributed by them as well. I know this because we looked at professional we love pop products. And for the articles they were usually titled as ‘Exclusive’ showing that this article will only be featured in that magazine. This is a great way to persuade your target audience to buy your magazine as that article will not be featured in other music magazines.

Another reason why I want this institution is because they distribute a variety of different magazines which sell all over the world. The format for their magazines is also similar to the way that I have layed out my music magazine. This can be seen through the main artist of the magazine takes up the majority of the front cover. Then the article about them is placed next to the image or either going through it. Because the magazine ‘we love pop’ is well known, when they use a main image they can cover up some of the main title. This is because the people that buy their magazine will still know what magazine it is. Their index page for ‘we love pop’ uses a variety of colours, they also make use of text over shapes to make it stand out more and look more effective.

Furthermore, distribution marketing is very important in the music magazine industry. Because of distribution marketing it means that your magazine will be sold worldwide. This can be vastly improved by having a company distribute your music magazine. The reason for this is that you can have apps for your magazine so that your target audience can see what is new through tablets etc. with distributing your magazine you will also have an online website where any of your audience can connect to the internet and see it there. Some professional music magazines are also advertised on telly, which gives them a much larger target audience to sell to.

I feel that these would be the right company to distribute my magazine because the magazines that they distribute and the magazine that I have created are very similar. This means that both of the music magazines can be advertised in the same way. It would also be useful as it means my magazine would have an app which many people could access, this is the same with the magazine being advertised on telly as well.